The golden arches of McDonald’s, Burger King’s ‘Whopper’ – The average American eats $1,200 of fast-food every year.
Delve into the fast-food habits of the US and you come out with some mind-blowing and slightly worrying statistics that barely seem possible.
- McDonald’s sells 75 hamburgers every second
- Fast food restaurants rake in about $208bn per year
- Around 28% of Americans say they eat fast food every week
The American Customer Satisfaction Index’s Restaurant Report 2018 have revealed their latest report into America’s favourite fast-food restaurants.
It’s safe to say McDonald’s dominates the industry in terms of sheer volume, however they don’t even make it into the top 10 in the latest standings.
The survey is based on interviews with 22,500 customers who are asked about quality of products, services and satisfaction with more than 380 companies in 46 industries and 10 economic sectors.
Measured on a scale from zero to 100 points, with 100 being the best, both categories scored restaurants on food accuracy; waitstaff behavior; food quality; beverage quality; restaurant cleanliness and layout; food variety; beverage variety; and website satisfaction.
The surveys are split into two different sections, ‘limited service restaurants’ and ‘full service restaurants’.
Top 10 limited service restaurants
- Chick-fill-A: 87
- All Others: 82
- Panera Bread: 81
- Papa John’s: 80
- Pizza Hut: 80
- Subway: 80
- Arby’s: 79
- Chipotle Mexican Grill: 79
- Domino’s: 79
- Dunkin’ Donuts: 78
Top 10 full service restaurants
- Texas Roadhouse: 83
- All others: 81
- Cracker Barrel: 81
- LongHorn Steakhouse: 81
- Olive Garden: 80
- Outback Steakhouse: 79
- Red Lobster: 79
- Red Robin: 79
- TGI Fridays: 79
- Applebee’s: 78
The ACSI Restaurant Report 2018 on full-service and limited-service dining chains is based on random applicants contacted by email between June 19, 2017, and May 29, 2018. Customers are asked to evaluate their recent experiences with the largest sit-down and fast-food restaurants in terms of market share.