Online fashion retailer, Boohoo have earned heaps of praise for not editing out a model’s stretch marks on its website.
A number of people have been sharing photos taken from the website online and thanking the company for embracing stretch marks.
Can’t be the only one that thinks it’s absolutely amazing that boohoo haven’t airbrushed out their models “flaws.” Embracing the girls stretch marks and showing young girls that your appearance should never be changed or hidden away to please others.. aw I love💕💕💕💕 pic.twitter.com/t4EQWPs5u7
— L A U R E N 🎗✨🌼💛 (@lcrawford_1) June 7, 2018
People have even been finding comfort in the untouched photos, explaining that simple things like this could make such a huge difference to their confidence.
Growing up my stretch marks were my biggest insecurity. I tried every cream, oil & scrubbing technique but only one thing worked… accepting that they were mine & there for life⚡@boohoo You don’t know how much this helps with acceptance 👏🏾👏🏾👏🏾 #FridayFeeling pic.twitter.com/dGjScG8Lwr
— Farai Nicole (@MymillaUK) June 22, 2018
— Jodi H (@Jodi_17) June 25, 2018
Boohoo aren’t the only fashion brand to begin embracing such an approach, in December Misguided launched their ‘Make Your Mark’ campaign which featured entirely un-airbrushed models.
In February, the online retailer also unveiled a range of diverse mannequins complete with stretchmarks and vitiligo.
ASOS have also won praise for leaving model’s stretchmarks unedited on its site.