Hoping to claim the crown in the vegetarian (and cheese-lover) market, Burger King is officially bringing its very own Halloumi Burger to the United Kingdom. Although the King is largely known for his flame-grilled Whopper, he’s branching out to appeal to a wider demographic.
While everyone has their favourite cheese, halloumi is probably up there in the God tier for most of us. From halloumi fries to sticking it on your BBQ, that squeaky treat is sent from the heavens above. It’s no surprise that chains like Burger King are keen to get a ‘slice’ of the hype.
Following a successful trial in Sweden, Burger King has unveiled its Halloumi Burger. Available in single or double option, the Halloumi Burger comes priced at £3.99. There’s also a meal option (£5.99), with the standard double costing £5.49 and the double meal coming in at £7.49.
In a statement, Burger King explained: “Halloumi lovers across the UK rejoice and mark your calendars – the 8th of July will see Burger King launch the highly-anticipated Halloumi Burger nationwide.
“Made with crispy and delicious halloumi cheese from Cyprus, the Halloumi Burger will have lovers of this Cypriot delicacy filled with excitement.”
It should relieve some of the bad blood between Burger King and its veggie fans. Only last month, furious foodies called out the fast food giant for accidentally selling meat in its vegetarian options. A Brooklyn location of the Burger King included the ‘Impossible Whopper’ on its delivery menu, despite it not actually being available in that location.
According to Eater, the manager of that Burger King would package up a normal beef Whopper for those who ordered the Impossible Burger online and then tell the Seamless delivery drivers to let the customers know that it was not vegetarian.
However according to the site, delivery drivers did not inform customers that the burgers were not actually the vegetarian option.
“It’s maybe 20-percent poisoning. This is a city where there are a lot of reasons why people don’t eat [meat], from religion to health to ethics.” a customer told the website.
He went on to say he only discovered the switch when he went into the restaurant and discovered the Impossible Whopper wasn’t on the menu.
A spokesperson for Burger King told Fox News in a statement that the listing of the burger at that location was a “technology error” from the franchise.
“The issue has been corrected and the item is no longer listed as an option until we officially bring the Impossible Whopper to New York. We apologise for any confusion this has caused.
“Any guests who ordered an Impossible Whopper through delivery in the New York area and have any questions may call 1-866-394-2493.”
Thankfully, it should be pretty easy to tell the difference between a Whopper and a Halloumi Burger. Get ready to chow down everyone.
[Featured Image: Burger King/Pixabay]