Burger King is keen to claim the crown as ‘king’ of takeaway services thanks to the fast food giant offering free delivery in the midst of the coronavirus pandemic. Like Charlie Brooker has written a real-life episode of Black Mirror, the COVID-19 outbreak has forced the world into lockdown. As we practice social distancing and are told only to head out for essentials, Burger King is keen to make sure we keep getting our fix of the Whopper.
McDonald’s just closed all seating areas in UK stores and announced contactless delivery will now be available via Uber Eats and Deliveroo. Stateside, Burger King is making the most of a bad situation with free delivery.
While countries like Italy have been hit the hardest, the coronavirus has now spread to every state in the USA. With the public only heading to supermarkets for their food shop, the hospitality industry has been hit hard.
Posting on social media platforms, BK confirmed free delivery will be offered via the app in participating locations. These locations are expected to be those where delivery services like Uber Eats, DoorDash, GrubHub, and Postmates can be found.
The free delivery hook comes just after Burger King president Christopher Finazzo announced he will be working with other American fast food companies to put a plan in place to secure the future of the industry. In a statement, Finazzo confirmed, “We are talking to other restaurant chains around the world to understand what they are doing.
“We are the most competitive burger brand on the planet. But, there are times to turn down the grill and make sure as a restaurant industry that we are learning from each other. We are staying in touch with our competitors to make sure we’re all doing the right thing together in this situation so that you don’t have to worry about your health when you walk into any restaurant in the United States – whether ours or someone else’s.”
Thanking customers for their continued support, Finazzo concluded: “We look forward to continuing to serve you at our restaurants, and to doing our part to keep you and our communities safe. Thank you for your incredible loyalty and always know that we will do our best to do the right thing for all of our guests at BK restaurants worldwide.”
There’s no news on whether free delivery will be rolled out to other countries, but with Domino’s Pizza already jumping on the ‘contactless’ bandwagon for delivery, companies are rightly having to adapt the way we get our food. At least free delivery is a small silver lining to what is an undeniably horrible situation.
[Featured Image: Burger King Instagram]