If you can’t get enough of that alluring KFC aroma of 11 secret ‘erbs and spices, the Colonel is now offering a gravy-scented candle.
Who wants “Ocean Breeze” or “Fresh Linen” anymore? “Dripping Grease Trap” is what your home should really be smelling of.
You might remember when Chewits released their own scented candles a few years back, but does this really compare to the waft of fresh gravy making its way around your home? No, I didn’t think so.
Since 1952, KFC has been offering that crispy chicken to hungry poultry lovers around the globe. Jumping out of the fire and into the fryer, KFC is attempting to outdo its previous venture of the KFC-scented bath bomb.
If you think this is some sort of April Fool’s joke come early, the official KFC Twitter showcased the candle in all its glory and is giving you a chance to win one for yourself.
The Gravy Candle. Yes. A KFC Gravy scented candle.
— KFC UK & Ireland (@KFC_UKI) January 21, 2019
If you still aren’t convinced, the description should have you licking your lips in anticipation:
“It’s all gravy baby. Nothing beats the sweet, soulful aroma of KFC gravy. So this January, why not fill your home with Finger Lickin’ good vibes thanks to our limited edition KFC Gravy Candle.”
While KFC’s foray into home interiors is like a twisted episode of Changing Rooms combined with Masterchef, it’s a plan that is working. Whether you love or loathe the idea, these candles aren’t going to be around for long. KFC has only made 230 candles — which you can’t buy — and they’re sure to be a stinking showstopper for your front room.
It didn’t take long for the candle to light up the imaginations of the Twitterverse as fans shared their excitement and disgust in equal measure.
Omg done I would actually never light this but just sit there and smell it I need that so bad
— ᴊᴇssɪᴄᴀ (@pxlanets) January 21, 2019
— Josh Dilworth (@joshdilly) January 21, 2019
This about the nastiest shi I’ve ever heard of
— Sheikh Wes (@Ammar_R96) January 21, 2019
— Peter Boyle Ⓥ (@Frobisher75) January 21, 2019
If I win this will be lit on the top table at my wedding.
— Natasha Hetherington (@Tash_Heth) January 22, 2019
If that wasn’t enough savvy marketing in Veganuary, KFC has also unveiled its KFChill site where you can actually listen to the sound of fast food. Immersing ourselves in the sounds of the KFC Gravy Mega Box, the soothing tones include frying chicken, falling fries, and simmering gravy. Well done Colonel Sanders, you’ve outdone those Golden Arches on this one.