If you’re taking your child for their first ever cinema trip, the Peppa Pig movie probably seems like the safest imaginable option.
However families at the Empire Cinema in Ipswich said their children were left in tears after trailers for psychological horror Ma and scary superhero flick Brightburn were shown beforehand.
Among the viewers was a BBC journalist, who had taken her daughter of two for her first cinema trip.
She explained: “Normally I would expect her to be singing and dancing when watching something like [Peppa Pig] but she was just really subdued.
“I tried to cover her eyes during the trailers and told her they were silly films for mummies and daddies, but there were lots of kids crying and she was very confused and started crying too.”
She continued: “I went mad at [the manager]. It was meant to be a special day for Annie. I don’t think he understands the impact of it.
“Annie is very imaginative and scared of monsters and things like that at the moment.
“You go to the cinema and you expect it to be a safe family day out, you don’t expect her to be exposed to anything which could do harm.”
A spokeswoman for Empire Cinemas apologised for the incident: “As soon as the staff on site were made aware of the situation, the programme was stopped and trailers were taken off-screen immediately.
“We do sincerely apologise for this and for any distress caused and will be reviewing our internal procedures to ascertain how this came to be.”