In arguably the greatest and most useful bit of scientific discovery in recent years – gin officially makes us sexier.
As my pallet has developed from “the cheapest beer you’ve got on pal” to “the cheapest gin you’ve got on pal” this is quite honestly music to my ears.
A study has conclusively found that people who enjoy their gin and tonics are sexier than those who don’t.
It’s not one of those tiny throwaway studies either, in fact 30,000 people were between the ages of 18 and 34 were involved across 21 different countries.
Participants in the study were quizzed on a range of different drinks, including beer, wine and spirits.
The study was based on how each different drink made different people feel. Emotions included were energised, relaxed, sexy, confident and tired, aggressive, ill, restless, and tearful.
Of course the emotion we were all interested in was how sexy a drink made us feel.
Spirits ran away with the competition in that regard, with 42.5% of people reporting that spirts did in fact make them feel sexy.
What were the key findings?
- Spirits were the least likely to be associated with feeling relaxed (20%)
- Red wine was the most likely to elicit this feeling (just under 53%) followed by beer (around 50%).
- Drinking spirits was also more likely to draw out negative feelings than all the other types of alcohol.
- Nearly a third (30%) of spirit drinkers associated this drink choice with feelings of aggression compared with around 2.5% of red wine drinkers.
- Over half (around 59%) of respondents associated spirits with feelings of energy and confidence.
How did gender affect the findings?
- Women were significantly more likely than men to associate each feeling–except for aggression–with all types of alcohol.
- Men were significantly more likely to associate feelings of aggression with all types of alcohol, as were those categorised as heavy/dependent drinkers, who were six times more likely to do so than low risk drinkers.
Co-author Professor Mark Bellis warned of the dangers of drinking excessively:
“For centuries, the history of rum, gin, vodka and other spirits has been laced with violence. This global study suggests even today consuming spirits is more likely to result in feelings of aggression than other drinks.
“In the UK, a litre of off-licence spirits can easily be bought for £15 or less, making a double shot only 75 pence. Such prices can encourage consumption at levels harmful to the health of the drinker and through violence and injuries also represent a risk to the people around them.”