Salt Bae’s Restaurants Are Worth An Insane Amount Of Money Following Viral Fame

Who says meme’s can’t pay the bills?

salt bae
Nusret Gökçe, better known as ‘Salt Bae’ became immortalised in meme-form early last year.

The Nusr-Et steakhouse chain was thrust in front of the world via social media when the wonderful video emerged of Gökçe extravagantly seasoning his steak.

Since then a number of high-profile celebrities have gone out of their way to have Salt Bae cook for them.

Seriously everyone wants a piece of him…

It’s no surprise then that it’s not just people interested in dining. Investors are reportedly close to buying a minority share of the business for an eye-watering $1.5bn. 

The Turkish chef set up the first branch of Nusr-Et in Istanbul in 2010. Since then he’s opened restaurants in New York, Miama, Abu Dhabi, Dubai and Doha.

It would certainly be interesting to see the valuation prior to his new-found fame. Still, fair play to the guy, he obviously knows how to market himself brilliantly.


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