Entertainment

Salt Bae’s Restaurants Are Worth An Insane Amount Of Money Following Viral Fame

Who says meme’s can’t pay the bills?

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salt bae
Nusret Gökçe, better known as ‘Salt Bae’ became immortalised in meme-form early last year.

The Nusr-Et steakhouse chain was thrust in front of the world via social media when the wonderful video emerged of Gökçe extravagantly seasoning his steak.

Since then a number of high-profile celebrities have gone out of their way to have Salt Bae cook for them.

Seriously everyone wants a piece of him…

It’s no surprise then that it’s not just people interested in dining. Investors are reportedly close to buying a minority share of the business for an eye-watering $1.5bn. 

The Turkish chef set up the first branch of Nusr-Et in Istanbul in 2010. Since then he’s opened restaurants in New York, Miama, Abu Dhabi, Dubai and Doha.

It would certainly be interesting to see the valuation prior to his new-found fame. Still, fair play to the guy, he obviously knows how to market himself brilliantly.

 

Up next: Graduate sues university over her “Mickey Mouse” degree

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