Subway has announced a new plant-based meatball sub, and it’s possibly the best news vegetarians and vegans have had since the Greggs sausage roll came out.
The sandwich maker has partnered up with Beyond Meat to test the sub in 685 participating restaurants in Canada and the US from this September.
In a statement, Subway said: “The sub is drenched in our irresistible marinara sauce, sprinkled with grated parmesan cheese and perfectly toasted, but features the first-ever Beyond Meatball created just for Subway. The sub offers the same mouthwatering flavour as Subway’s traditional meatball sub and is packed with protein – 24 grams per six-inch sub,
“Seventy percent of meat-eaters substitute a non-meat protein in a meal at least once a week, according to researchers, the NPD Group. Subway fans in North America can create more than 1 billion plant-forward sandwich, flatbread, and Signature Wrap combinations. With the addition of the Beyond Meatball, Subway guests will now have 2 billion options!”
Len Van Popering, Subway’s Chief Brand and Innovation Officer, said: “Subway appeals to so many fans because we truly offer something for everyone. Our guests want to feel good about what they eat and they also want to indulge in new flavours. With our new plant-based Beyond Meatball Marinara sub, we are giving them the best of both worlds. And, we are particularly excited about debuting a co-developed product that can’t be found anywhere else: the Beyond Meatball made just for Subway.”
Ethan Brown, Beyond Meat Founder & CEO, was equally excited, adding: “We’re excited to partner with Subway and are grateful that the menu team through to senior management has entrusted us as their innovation partner to deliver delicious plant-based proteins to their guests. We look forward to a long-term partnership with Subway as we together serve and delight existing and new fans of this iconic chain.”
Hopefully, the test will go well and the meat-free meatball sub will be available worldwide soon!
Featured image credit: Subway