Food & Drink

The Start Date For McDonald’s Monopoly Has Been Confirmed

It’s the most wonderful time of the year.


It’s that time of the year again, where we can all justify indulging in consecutive lunchtime McDonald’s as there’s an off-chance of winning an apple pie.

The popular game will return later this month, with millions of instant wins and other big prizes up for grabs from March 20.

This year’s prizes haven’t yet been revealed, though last year’s competition saw the fast-food giant give away 20 Mini Coopers, 150 holidays and huge sums of cash.

Adverts for the game have apparently started popping up in restaurants on serving mates and Hot UK Deals says it had an inside source confirm the news.

For anyone who hasn’t played before, all customers have to do is peel off the stickers attached to boxes, cups and chip trays and complete a game board the way they would with regular Monopoly.

The restaurant recently lost a huge copyright battle over their iconic Big Mac.

Irish fast-food chain ‘Supermac’s’ asked the European Union Intellectual Property Office to cancel McDonald’s use of the trademarks in select fields.

The EUIPO said McDonald’s hadn’t proven genuine use of the contested trademark as a burger or as a restaurant name.

“As a result, the application for revocation is wholly successful and the contested EUTM (EU trademark) must be revoked in its entirety.

“The EUTM proprietor’s rights in respect of European Union trademark No 62 638 are revoked in their entirety as from 11/04/2017,” backdated to the date of Supermac’s’ application, it said.

The US-based fast food chain does have the right to appeal against the decision.

In a statement received by AFP on Tuesday, Supermac’s accused McDonald’s of “trademark bullying, registering brand names which are simply stored away in a war chest to use against future competitors”.

“McDonald’s had previously succeeded in putting a stop to Supermac’s plans to expand into the UK and Europe on the basis of the similarity between the name Supermac’s and the Big Mac,” it said.

“This EUIPO judgement means that the main argument put forward by the US company is now gone.”

Supermac’s managing director Pat McDonagh said: “We wholeheartedly welcome this judgement as a vindication of small businesses everywhere that stand up to powerful global entities.”

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