Food & Drink

Quality Street Fans Divided As New Chocolate Replaces A Classic

The (Quality) Streets are paved with gold

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Quality Street New Chocolate

With Christmas just around the corner, it’s time to start thinking about festive food and get ready for our supermarket aisles to groan with a seasonal selection to help us expand our waistlines. It’s time to pop open a tin of Quality Streets because the fan-favourite confectionery is releasing a brand new chocolate just in time for December 25.

It just wouldn’t be Christmas Day without sitting by the fire and shoving chocolate after chocolate into our mouths after complaining we’re too full for anything else. Whether your go-to is the Toffee Penny, Green Triangle, or The Purple One, there could be a new contender to take the crown.

Nestle has ditched the Toffee Deluxe and replaced it with Caramel Chocolate Brownie. It’s apparently thanks to customer feedback that the Toffee Deluxe has been given the boot — instead swapping it with this new offering in a teal wrapper.

Ellie Worley, senior brand manager for Quality Street explained: “2019 is a huge year for Quality Street. We’ve got a new sweet, a new design and we are developing the brand in all areas ahead of the Christmas season.


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Quality Street Twitter

“I know just how much people love Quality Street and we work really hard to find that balance between keeping things fresh but also familiar. ‘We’ve been listening and I think we’ve got the perfect mix this year and made the changes that people have told us they’d like to see.”

According to The Guardian, the Quality Street factory in Halifax is already getting ready for Santa’s arrival. The site confirms 85 tins and tubs are being packed every minute, with 12 million individual chocolates coming off the conveyor every day.

In the past, Quality Steet has discontinued the likes of Coffee Cream (thankfully), Chocolate Truffle, and Peanut Cracknell, but here’s hoping the Caramel Chocolate Brownie sticks around for a little longer.

Sadly, not everyone was impressed with the new announcement. There was soon an outcry for those mourning the Toffee Deluxe.

Continuing the run of bad news, boxes of Quality Streets have also shrunk. Dropping from 2018’s 720g to just 650g, choccy chompers are also unimpressed by the “shrinkflation” of the classic chocolates.

That being said, there’s also a 1kg tin at most major retailers, Tesco has an exclusive 800g gold tin, and Costo is stocking a supersized jumbo tin clocking in at 2kg. Nestle is also unveiling a Quality Street advent calendar so you can count down to the big day in style. See, it isn’t all bad news!

[Featured Image: Nestle]



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