It’s barely a secret that the fashion industry is morally questionable for a worrying number of reasons.
Whether it’s sweatshops and low-paid workers to the fact the industry is the second biggest industrial polluter behind oil, we’re very aware of the fallbacks of fashion.
But how much do we care?
Ethical fashion is something that has crept into mainstream stores in recent years, however how much do we actually know about the clothes we’re buying and where they come from?
Now a free app is aiming to educate us further on just what is actually going into our fashion choices. ‘Good on You‘ is hoping to help you discover new ethical brands and “make a difference where you shop”.
Founded in 2013 by Gordon Renouf and Sandra Capponi, Good On You first launched in Australia in 2015 but rolled out in Europe last month to become the largest app of its kind in the world.
If the people who make our clothes aren’t paid properly for their service, the system is broken. A t-shirt can’t be produced for $5 – someone, somewhere, is paying. It’s simple right? Fast-fashion doesn’t work. To find fashion brands that care about people, download the Good On You app. 💚 . . . . . #organiccotton #organic #fairtrade #fairtradeproducts #fairtradefashion #ethicalfashion #ethicalfashionblogger #whomademyclothes #fashionrevolution #fashionrev #sustainablefashion #sustainablefashionblogger #thetruecost #fastfashion #goodonyouapp #ecofriendlyclothing #ecofriendly #fairtradecertified #fairtradestyle #endpoverty #vegan #veganfashion #ecofashion #ecofashionblogger #slowfashion #fashrev #fashionhacks #ecowarrior #womensrights #humanrights
How does it work?
The app stores data for more than 2,000 brands, it allows users to search the name of a brand or garment and see a rating out of five along with a summary on how ethical the brand is.
It uses information from the brand’s own reported data, certification schemes – including Fair Trade and Global Organic Textile Standard – and investigations by NGOs such as Greenpeace, collates them all and ranks brands on a number of areas.
What do they rate?
We look at brands impact on workers across the supply chain. These include policies and practices on child labour, forced labour, worker safety, freedom of association (the right to join a union) and payment of a living wage. We also consider a brand’s supplier relationships and auditing practices.
We consider each brand’s resource use and disposal, energy use and carbon emissions, impacts on water, as well as chemical use and disposal.
We identify the use of fur, angora, down feather, shearling, karakul and exotic animal skin and hair. We also consider wool use including ‘mulesing’ and whether and how the brand uses leather.
“For each of people, planet and animals we also consider if brands are taking positive steps – such as providing industry leadership on issues – or whether they engage in ‘negative citizenship’ like lobbying against legislation to increase transparency or reduce harm.”
Brands that currently score well include Adidas and Stella McCartney whilst Free People, Whistles and Louis Vuitton struggle.