Despite the very mixed reaction, Black Mirror‘s venture into interactive programming in the form of Bandersnatch seems to have kickstarted something of a trend.
Following Charlie Brooker and Netflix’s experiment, Bear Grylls hosted his own choose-your-own-adventure style survival story and now dating app Tinder has followed suit.
Swipe Night “is a first-person, apocalyptic adventure where at key turning points, you get to decide what happens to you next. Your choices dictate more than just the story; they may also impact who you match with once the epic journey ends. Because let’s face it, if we knew the world was ending, we wouldn’t want to go at it alone. “
The choices we make at the end of the world reveal who we really are. What will your #SwipeNight choices say about you? Tune in 6 PM Sundays in October for the interactive adventure where your choices can lead to matches. Visit https://t.co/trGTCXO1vU for more. pic.twitter.com/g2Vh3yMJC4— Tinder (@Tinder) October 1, 2019
Perhaps somewhat surprisingly, Tinder’s effort has actually gone down pretty well, with users REALLY getting into the storylines.
love this tinder swipe night thing bc now i dont waste my time talking to boys who covered for graham— mary (@maryy_bishop) October 7, 2019
My roommate is playing the tinder swipe night thing and I love that you can see everyone's answer. Covered for Graham? Gotta go left.— Sam (@saminezs) October 6, 2019
Tinder Swipe Night is actually one of the smartest moves I’ve ever seen. Interactive programs usually feel like a desperate attempt to recreate the novelty of Bandersnatch, but this one was done reaaally well. s/o to that entire team tbh— lauren (@laurrenkim) October 7, 2019
Bandersnatch walked so #SwipeNight could run— Dylan Mickanen (@DylanMickanen) October 7, 2019
How does it work?
“As the story unfolds, you’ll face moral dilemmas and practical choices, with only seven seconds to decide and no going back. During the episode, you can pause at any time by tapping the center of the screen, as long as it isn’t during a story choice. Each episode takes about 5 minutes to experience.
“After each Swipe Night episode, your critical choices from the story will be added to your profile, showing which decisions you did or didn’t make to your potential matches. All of this new info will make for plenty of material for post-apocalyptic banter. If you prefer to keep this info private, you can do that by editing your profile.”
Also. Avoid Graham.